KNOWN Year In Review

TRAVEL THROUGH OUR STORY

Though Known didn’t launch officially until February 5, 2020, the company has been more than two decades in the making. The success of creative studio Stun Creative, established in 2000 by Mark Feldstein and Brad Roth, research and data strategy firm Schireson Associates in 2003 by Kern Schireson, and Ross Martin’s brand strategy agency Blackbird, paved the way for a pioneering vision for the three to join forces to engineer a new standard for modern marketing.

The companies had worked together in different combinations over the years, and in 2019 Schireson Associates acquired both Blackbird and Stun. At the end of that year, all three firms collaborated officially for the first time on breakthrough new work for Alibaba. Months later, the official Known brand was born. What follows is a timeline of the firm’s milestones since its launch.